Let collectors design your next watch, before it exists
Photoreal, real-time 3D configurators made for watches: guilloché dials, faceted polished hands, sapphire, and a working movement behind the caseback. In the browser, on any phone.
Built for watches, not adapted from furniture
General product configurators are made for sofas and sneakers. Watches are harder: tiny polished facets, engraved dials, glass, and moving parts. That's all Horalune does.
Watchmaking-grade finishes
Guilloché patterns (Clous de Paris, barleycorn, waves), sunburst, fumé and lacquer dials; applied faceted markers; blued, gilt and rhodium finishes; Côtes de Genève and perlage on the movement.
Complications that work
Hands set to the visitor's local time, a date and day-date that show today, a moonphase showing tonight's real phase, and an automatic movement with a beating balance you can flip over and watch.
Fast, everywhere
Runs in the browser with nothing to install. The whole watch is about a megabyte, compressed, and designed for phones as well as desktops.
From engagement to demand data
A configurator collectors want to play with
Every option change renders instantly. Presets, "Surprise me", shareable build links and downloadable images help your watch travel on Reddit, forums and WhatsApp.
Your site, your brand
We build your case, dial, hands and branding into the configurator and set it up on your own website or Shopify store.
Requests and demand data
"Request this build" and "Notify me" capture interested buyers with their exact configuration, and show which dials, colours and sizes people actually want before you commit to a production run.
Three steps from your drawings to a live configurator
Send your designs
CAD files are ideal (STEP, OBJ or similar). Technical drawings and reference photos of finishes work too.
We build and tune it
Your case and dial are modelled for the web, finishes are matched to your samples, and your options and presets are set up. You review it on a private link.
Launch on your site
It goes live on your website or product page. Your designs and branding remain yours.
Pay for setup and hosting. No cut of your sales.
Pilot
One model, launch-ready
- One watch model with your branding
- Dial, hands and strap options
- Set up on your site
- Monthly hosting and updates
Collection
A full line-up
- Several models or sizes
- Guilloché and complication options
- Requests and demand data
- Seasonal colourway updates
Atelier
Bespoke and made-to-order
- Custom parts and finishes
- Made-to-order request flow
- New variants as you release them
- Priority support
Pricing depends on how many models and options you need. Get in touch for a quote.
Founding pilots: 2–3 brands
We're working closely with a few independent brands at a reduced rate, in return for feedback and a short case study.
Frequently asked
- Do we need CAD files?
- They make things faster and more accurate, but they're not required. Technical drawings with dimensions and good photos of your finishes are enough to start.
- Who owns the 3D models?
- Your designs, names and branding stay yours. We license the configurator software and our library of shared parts and finishes to you.
- Will it slow down our site?
- The configurator loads separately from the rest of your page and shows a still image of the watch while the 3D view loads. A complete watch is about a megabyte.
- Does it work on phones?
- Yes. It's designed for phones and tablets as well as desktops, and works in all modern browsers that support WebGL.
- Can customers order through it?
- For pilots, customers can request a build or join a waiting list with their exact configuration, and you take the order from there. Direct checkout can be discussed for your shop.